PODCAST | Now That’s It – Why Focus Wins: Vinod Paul on Align’s MSP Success

In this episode of Now That’s IT: Stories of MSP Success, we sit down with Vinod Paul, COO of Align Technologies, to explore how a bold decision to focus exclusively on one vertical—financial services—transformed the company from a solid MSP into a global leader. Vinod shares the behind-the-scenes story of walking away from millions in revenue, standardizing their tech stack, and saying no to clients who didn’t fit—all in pursuit of scalable, high-value growth. The result? Align grew from 75 to 300 employees, expanded into 31 countries, and became a trusted name in one of the most demanding industries in the world. If you’re an MSP leader grappling with growth, client fit, or the pressure to do it all, this conversation is packed with real-world strategies, lessons in verticalization, and insights on scaling without compromise.

‘Now that’s it: Stories of MSP Success,’ dives into the journeys of some of the trailblazers in our industry to find out how they used their passion for technology to help turn Managed Services into the thriving sector it is today. Every episode is packed with the valuable insights, practical strategies, and inspiring anecdotes that lead our guests to the transformative moment when they knew….. Now, that’s it.

This podcast provides educational information about issues that may be relevant to information technology service providers. Nothing in the podcast should be construed as any recommendation or endorsement by N‑able, or as legal or any other advice. The views expressed by guests are their own and their appearance on the podcast does not imply an endorsement of them or any entity they represent. Views and opinions expressed by N‑able employees are those of the employees and do not necessarily reflect the view of N‑able or its officers and directors. The podcast may also contain forward-looking statements regarding future product plans, functionality, or development efforts that should not be interpreted as a commitment from N‑able related to any deliverables or timeframe. All content is based on information available at the time of recording, and N‑able has no obligation to update any forward-looking statements.