PODCAST | Beyond the Horizon: Introducing the 2025 MSP Horizons Report

In this episode, Stefanie Hammond, Head Sales and Marketing Nerd at N‑able, and Jeff Nelson, Chief Marketing Officer at N‑able, discuss the insights from the latest MSP Horizons, and its implications for Managed Service Providers (MSPs).

The 2025 MSP Horizons Report provides valuable insights and practical examples to help MSPs navigate the evolving landscape and achieve success.
DOWNLOAD YOUR COPY HERE: https://dev.n-able.com/resources/msp-horizons-report-2025

Stefanie and Jeff’s discussion looks at the following topics:

• Nearly half of the surveyed MSPs expect more than 20% growth in managed services revenue in 2025. The report identifies five mechanisms for growth: go-to-market strategies, mergers and acquisitions (M&A), new verticals, new channels, and new services.
• Cybersecurity is also highlighted as a significant growth area, with 90% of partners believing that substantial growth will come from cybersecurity over the next three years.
• MSPs are encouraged to lean into verticalization to address challenges and secure growth.
• Backup is emphasized as a key pillar of any good cybersecurity program, and MSPs should include backup as a requirement and ensure they have the right solution.
• Compliance is identified as a massive opportunity for MSPs. By offering compliance as a service and educating their clients, MSPs can differentiate themselves and provide added value.
• AI is also emerging as a growth lever, with some MSPs embracing AI to offer new services and improve their operations.
• The report notes a significant increase in MSPs moving into the co-managed space. Co-managed services offer redundancy and specialization, making them cost-effective and efficient.
• 90% of MSPs are considering making acquisitions over the next few years, seeing M&A as a way to achieve differentiation and growth.
• To avoid commoditization, MSPs should focus on best-of-breed tech stacks and differentiated services. Telling a compelling story and demonstrating value is crucial.
• MSPs can explore new channels by partnering with incident response companies, cybersecurity brokers, and industry-specific groups.

The 2025 MSP Horizons Report provides pragmatic insights to help MSPs build their businesses. It includes numbers and real-world stories to make the data actionable. MSPs can use the report to benchmark their business and reflect on necessary changes. The report features a mixture of larger and smaller MSPs from various regions, making it relevant to any MSP, regardless of their location.

Disclaimer: This podcast provides educational information about issues that may be relevant to information technology service providers. Nothing in the podcast should be construed as any recommendation or endorsement by N‑able, or as legal or any other advice. The views expressed by guests are their own and their appearance on the podcast does not imply an endorsement of them or any entity they represent. Views and opinions expressed by N‑able employees are those of the employees and do not necessarily reflect the view of N‑able or its officers and directors. The podcast may also contain forward-looking statements regarding future product plans, functionality, or development efforts that should not be interpreted as a commitment from N‑able related to any deliverables or timeframe. All content is based on information available at the time of recording, and N‑able has no obligation to update any forward-looking statements. https://dev.n-able.com